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Name: Erika Jensen
Location: Algona, Iowa, United States

I’m a lover of anything sweet. Growing up in small town Algona, IA, it was hard to find a specialty shop that would tame my soulful desire for chocolate. Thinking back to my hometown, I knew people, no matter their location, craved a sweet alternative to grocery store chocolate and baked goods. My friends and family knew me as a natural baker with a passion for food, so they encouraged me to pursue my dream in the culinary arts. After refining my skills, I opened a business whose goal is to touch people’s lives and make them feel loved and appreciated—all through the products we offer. Hence, The Chocolate Season was born, a place I hope you come to know and love for our friendly service and decadent creations. And now just recently, we expanded after 3 yrs of business and have moved, again, back to Algona IA! We opened algona's first retail confiserie and dessert cafe and the response has been fantastic! But never fear, our on-line store is still up and we continue to make fresh-to-order sweets and baked goods and ship anywhere in the world.

Sunday, February 28, 2010

one month wrap up

It's been a month! We opened the day of a blizzard and still had excited chocolate-enthusiasts braving the weather to come check us out. It's been a blur of chocolate dipping, coffee making, cleaning, accounting, baking and so much more :)
I can't tell you how fun its been and what a continued learning experience it is for us to figure out what our customers crave, how to train employees, learning how to use the cash register and change the tape in our pricing gun and besides all the daily chores, i still get to bake, create, and educate customers on our products and about chocolate in general. (which, by far, is my FAVORITE part)
We had a lovely grand opening with around 70 people showing up. Algona's response and support overwhelms and humbles us, we couldn't ask for a better community to live and work in. We had a variety of treats and those in attendance got to see a glimpse of what we do. But since you all couldn't be there, i'll describe some of the "yums" at the store.

The imported cheeses (and always one domestic!) as well as native Jasper wines are very popular and people love the fact that they have gourmet food options right in their back yard. The mornings always feature one or two breakfast items that are, yes, made THAT MORNING!

People are in shock when they realize they are not purchasing items baked from frozen Sysco or Sam's club and when they taste it, they just about fall over from disbelief because homemade items are just not something you find in retail stores anymore.

But that makes my job all the more rewarding and I love exciting customers with new items or flavors they wouldn't normally pair (hmmm, banana nutella bread and chocolate chip amaretto bread pudding and *gasp* muffins with a complimentary yogurt/fruit sauce)

We have fresh brewed drip coffee (no over-roasting here!), sensational lattes (with real chocolate and caramel) and hot chocolate or sipping chocolate (made from chocolate. not syrup. and not powders)

The afternoon is enticing with artisan chocolates and fudge from the case, any of our worldly chocolate bars, dipped apricots or fresh cookies, gourmet popcorns, or a "snack of the day" which you will find at least one or two, if not several options like decadence cake, vanilla-cardamon mousse cake with raspberries, cupcakes, cheesecakes, brownies or whatever inspires us that afternoon.

What people are loving about the shop is our relaxed atmosphere, free WiFi, friendly customer service, and the fact that everything you find is natural, no preservatives. Everything you eat you can pronounce ;) and we make our chocolates and other sweet treats daily right in the store. Everything but the cheese, wine and chocolate bars are made from scratch in-house, and even when you order on-line, you are still getting your treats made just for you :)

Besides the yum-yums, we have lavender products, purses, vintage hair accessories and super cool and flattering aprons!

Lastly, I want to thank you all for being loyal friends and customers, and for making our dream, The Chocolate Season, come true. We hope to continue to thrill and inspire you with our creations and hope that our life's passion will become sweet moments in yours.

2 Comments:

Anonymous Anonymous said...

I do think this is a most incredible website for proclaiming great wonders of Our God!

March 5, 2010 8:56 PM  
Blogger Gfron1 said...

It is really joyful seeing how far this has come and with such class. Great job.

March 20, 2010 5:19 AM  

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